AL DEAKIN
Al joined Space Doctors in 2005 from Michaelides and Bednash in London where he was a partner and pioneered the use of semiotics in developing media strategy and brand activation. Clients he worked for included Lever Faberge, Knorr, Unilever Best Foods, Diageo, Channel Four, Time Out, The Lancet/Elsevier and Elle Deco/Hachette Filipacchi. At M&B, Al was fully responsible for overseeing the implementation of all semiotic recommendations.
Prior to this, Al was a senior researcher at Semiotic Solutions where he led research projects for clients including Coca Cola, Lexus/Toyota, Birds Eye, Cereal Partners, British Bakeries, The English Tourism Council and GSK. He also co-authored the paper ‘World Pairs’ which was presented at the ESOMAR seminar 1997.
Al’s Masters degree, from Sussex University, is in English Literature and Critical Theory. He was also awarded a First Class BA (Hons) in English and Media from the University of Brighton.
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Al Deakin
