APPROACHES
BRAND
POSITIONING AND INNOVATION
Mapping
cultural and communication spaces occupied by the existing category. Identification
of white space opportunities for code-breaking innovation.
MARKET
ENTRY
Depth understanding of specific cultures, markets and
the opportunities they offer.
COMMUNICATION
DIAGNOSTICS
Decoding and recoding communications in competitive context – understanding
and stimulus to inspire great creative executions.
EMOTIONAL
CODING
Toolkits
for identifying, understanding and building unique emotional spaces –
a rational handle on emotional meanings.
FOCUSING
INTERNAL DISCOURSE
The
stretch marketing thinking we inspire may be internal as well as external.
Revealing the various discourses and language communities that exist in
the business. Understanding and harnessing the ways in which they influence
business performance.
LEARNING
Providing the tools for learning
about culture and communications.
Space
Doctors’ experience and expertise focus on these key areas. But
we work flexibly, responding to each client challenge with a customised
approach and project team.
