VIEWPOINTS

COLLABORATION

CASE STUDIES

ARCHIVE

Recent published case studies of our earlier semiotic work at Added Value:

Tinned soup as food for the living dead - and the meaning of other packaging formats
(in Mark Sherrington, Added Value: the Alchemy of Brand-Led Growth, Palgrave Macmillan, 2003)

Cultural and semiotic mapping as a framework for creating the fastest growing beer brand in Russia
(in David Taylor, The Brand Gym: A Practical Workout for Boosting Brand and Business, John Wiley, 2002)

With thanks to the authors for the generosity of their acknowledgments.