FIONA McNAE
Fiona co-founded Space Doctors having previously worked as Director of Brand Strategy at Added Value with a particular interest in applying semiotic thinking to brand development and innovation. She has worked with, among other clients, General Motors, Nestlé, Kimberly Clark, Coca Cola, Procter & Gamble, BT, GuinnessUDV, Prudential, Tesco, HMV Group, Bird’s Eye Walls and Group Pernod Ricard.
Before joining Added Value, Fiona completed a doctorate at the University of Surrey in Molecular Toxicology and started her career in R&D at ICI Pharmaceuticals and Unilever’s Corporate Research Laboratories. Fiona then joined Unilever’s business Unipath with responsibility for intellectual property, technology commercialisation and formation of the new product development strategy. She was responsible for the development of Unipath's Fertility Awareness System for the US market and for leading a total upstream value assessment of Unipath's technology base.
At Space Doctors, Fiona works with client teams and semioticians to identify how semiotics can offer unique insight into current marketing issues, and then ensures effective application of the analysis to concept development and testing, brand positioning, design and innovation. As an experienced facilitator, Fiona also designs and runs marketing semiotics workshops.
More recently Fiona has been awarded an MBA from Henley Management College completing a special dissertation study on Marketing Effectiveness and Agency Accountability (available from the Henley eLibrary).
Email
Fiona
McNae
