LOUIZE GIBSON
Louize specialises in qualitative consumer insight, and has been working as a consultant to the Space Doctors team since 2002. She particularly enjoys involving consumers in the development of new products, communications and ideas, and uses semiotic-inspired concepts creatively to stretch thinking and identify breakthrough or category changing consumer insights.
Louize has a First Class BA (Hons) in Marketing and Theatre Studies from Lancaster University. After a brief stint working on publicity for Northern Ballet, she started her research career with Liz Hauck in 1988 and later joined Added Value, where she was an Associate Director. She has experience across a wide range of categories, with clients including Birds Eye Wall’s, Bendicks, Procter and Gamble, Cereal Partners, Häagen-Dazs, Jordans, Prudential, Egg, PPP Healthcare, Norwich Union, British Airways, Europcar and WHSmith.
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Louize Gibson
