PEOPLE
MALCOLM
EVANS
Malcolm has played a key role in applying academic semiotics to marketing needs, developing accessible tools that deliver actionable insight and competitive advantage for brands. He has designed and implemented semiotic projects for a wide range of clients including Unilever, BT, Mercedes (Maybach), Campbell's, Glaxo, Ford, Egg, Coca Cola, American Express, Tesco, Vodafone, Procter & Gamble and GuinnessUDV.
Twice winner of UK MRS conference awards (including best paper in 2001 with Michael Harvey of GuinnessUDV) and winner of WPP's global Atticus Grand Prix award (2003) for outstanding published work in marketing insight, Malcolm has written many articles and conference papers on semiotics and a book, Signifying Nothing, on Shakespeare and the culture industry.
Malcolm’s doctorate, from the University of Wales, is in English literature and drama. He has also been awarded MSc degrees by the University of Sussex in IT innovation policy and corporate strategy (Science Policy Research Unit) and Knowledge-Based Systems (School of Cognitive & Computing Sciences). Before co-founding Space Doctors he worked as a consultant with Semiotic Solutions and then Director of Semiotic Insight at Added Value.
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Malcolm
Evans
