News archive
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MRS Fashion and Beauty Conference, September 2011
October 13th 2011Recently we presented a paper entitled “From Masculinity to Masculinities: Rethinking How We Communicate with Men” at the MRS Fashion and Beauty Conference. The report drew on work that Space Doctors have been doing in masculinity and male identity as well as male health and grooming over a number of years. Here’s briefly what we talked about and some other highlights from the event.
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SEMIOTICS SUMMER SCHOOL - BULGARIA
September 15th 2011Gareth and Tim attended the late-summer Semiotics School of the New Bulgarian University, as representatives of Space Doctors. They presented to a selection of the two hundred assembled academics, professors, phd and masters level students from all over Europe. Tim tells the story...
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Brighton Digital Marketing Festival
September 13th 2011Last week Gareth Lewis and Gemma Jones attended the morning of the Brighton Digital Marketing Festival (BDMF), a part of the wider Brighton Digital Festival. The morning, hosted by email marketing company Pure 360, consisted of a series of engaging, well-structured talks that illuminated for us the nuts and bolts of digital marketing interfaces.
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Scent as Psychic Space
August 16th 2011The less functional a product is, the more work symbols have to do to create stories that thrive in the imagination. Fragrance is perhaps the most conceptual of all commercial communications, just as perfume is one of the most highly symbolic of all cultural artefacts.
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Engineering Organisational Communciation to Stimulate Innovation
August 16th 2011“The limits of my language are the limits of my world” Wittgenstein
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Twitter Linguistics
August 16th 2011The language of tweets and feeds offers a unique insight into communication within youth culture both on and offline.
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Reconfiguring Value
August 16th 2011There’s an opposition and a wordplay at the heart of value. Between the price or the bottom line on one hand and, on the other, the emotional conviction that human values like love, friendship or belonging should be paramount.
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Space and Sound
August 16th 2011It’s easy to underestimate the effect of sound in the sensory mix of brand communications. While the storytelling power of the soundtrack in advertising is well acknowledged, less thought has been given to the effect of sound on our experience of space.
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Notes from Shanghai
August 10th 2011Fiona & Gareth take to the road in China to absorb some street level culture during a ‘flavour and sensoriality’ workshop trip with our client in Shanghai.
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Digital Semiotics
July 19th 2011We’ve been writing and thinking about digital culture for a long time. The significance of the internet – whether it’s blurring the idea of national boundaries, encouraging startling new participative movements, or reframing the notion of identity entirely – has played a role in nearly every project carried out by Space Doctors since its inception in 2001.
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Drink Me!
June 14th 2011We used to think drinks were just “any potable liquid that is swallowed, a beverage”. After undertaking numerous drinks related projects from across the category, we understand that they are so much more. They are a vestibule, a vehicle, a medium for connection, and a substance that can infiltrate the body infusing it with healthy elements, new experiences, even new feelings and emotions. Drinks really are MAGIC.
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Out of Africa into the Future - Emerging Market Insight
June 13th 2011For two years Space Doctors has been investigating South African culture and brand communications first hand. This forms part of a broader stream of work within Space Doctors, directed at understanding how brands can best address the opportunities posed by newly emerging markets.
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Won't get fooled again?
June 1st 2011“Who’s afraid of Twitter?” asks an anti-Mubarak sign on a best-of-protest website, “Egypt you inspire us all” says another. Social and political change is in motion. Novel political banner ideas are evaluated online as if they were new ads or brand catchphrases.