Successful brands give equal attention to what they want to say and how they want to say it.
In fact, this last part - which involves the nuances of look, feel and tone of voice - is key to being recognised at a glance, and remembered long afterwards. We love translating brands' conceptual core into the practical communication assets that distinguish them in the marketplace.
Not many can straddle the two worlds of practical creativity and symbolic thinking - but we can, and it offers our clients a major advantage.
Clear differentiation, a consistent personality through time and across touch points...these come much more easily when you combine semiotic thinking with executional guidance.
Here are the kind of
questions we love to tackle
How can a machine express the simplicity and spirituality of tea?
Unilever wanted to launch a tea machine for use at home. It was an exciting idea, but with an in-built tension that needed some semiotic exploration.READ MORE