It's so dated now to think of globalisation as 'one size fits all'.
Today's world is a rich, textured landscape of symbolic languages - sometimes overlapping, sometimes diverging, always evolving. If you want to create a strategy that resonates across multiple contexts, semiotics should be built-in from the outset.
You'll also need analytical capability that reaches into the most important new global settings and communities.
At Space Doctors, we have eyes and ears in villages, mega-cities, markets and malls - in economies old and new, and in all generations. It helps us listen out for the cultural nuances that differentiate regions, as well as pinpointing commonalities.
Here are the kind of
questions we love to tackle