Culture isn't just 'out there' in the big wide world of film, fashion and food.
Whenever and wherever people exist and create together, cultural patterns - of language, metaphor and story - crystallise around them. We can't tell you how worthwhile it is to turn the mirror of cultural analysis back onto your organisation itself. By looking at how a team uses language and symbolic codes, we can dig out some fascinating clues to business challenges.
For example, does your team have an 'insider language' all its own, or is it attuned to the wider business and cultural context?
By shifting patterns of communication within teams, you can unlock new levels of cultural intelligence and responsiveness. The end result is an empowered team making changes based on real cultural insight rather than reacting to consumer feedback - which can't give the full picture needed.
Here are the kind of
questions we love to tackle
Lighting, language and where you sit for lunch…all clues to the bigger picture.
P&G's Rusham Park Technical Centre in Egham, UK is home to scientists, technologists and engineers working on the next generation of health and beauty products for P&G.READ MORE