RE-IMAGINE
THE
CATEGORY

For you, it's your category. But for the people you want to reach, it's a myth, or web of myths, that grabs their heart and soul.

For example, Beauty might be about love; Laundry about spiritual purification; Spirits about lifelong friendship. Not only that, these stories are constantly on the move, with every launch offering a new subplot, twist or turn. Our role is to lift the lid on the mythology of your category and show you how it's evolving.

 

GET TO KNOW ITS MYTHS & INNER DYNAMICS

We'll also help you understand how competitors are making use of it - for better or worse. 

This level of category understanding is empowerment itself. It means you can innovate and communicate fully alert to your category's inner workings. For brands wanting to win or consolidate category leadership, it offers a phenomenal advantage.

Here are the kind of
questions we love to tackle