STUDIES

Completed last year

MARKETS

Covered by our networks

%

YEAR ON YEAR

Revenue growth in 2015

Gillette

It’s 2035. What do men see when they look in the mirror?

It’s 2035. What do men see when they look in the mirror?

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Givaudan

Snackers and their snacks: exploring an Indian love affair

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Cadbury

The World of Chocolate

Our future-sensing capacities help us track the ebb and flow of cultural meaning.

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Head & Shoulders

Even in the quietest category, there’s scope for fresh thinking.

The anti-dandruff category in Mexico may not be the most dynamic space in the world of personal care, but that doesn’t mean a brand as big as Head & Shoulders can afford to stand still.

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Nestlé

A juicier generation of packaging for Nestlé

We were asked to identify and understand current equities of Juicy Juice packaging visuals.

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Intercontinental Hotel Group

How we helped hotel guests sleep better

IHG wanted to escape the ‘beige trap’: the way hotel rooms tend to look the same – anonymous, bland and uninspiring.

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Lipton

How can a machine express the simplicity and spirituality of tea?

Unilever wanted to launch a tea machine for use at home. It was an exciting idea, but with an in-built tension that needed some semiotic exploration.

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Cereal Partners Worldwide

What’s for breakfast in France and Italy – and why?

Cereal is the breakfast food of choice in many countries – but less so in France and Italy. And it was precisely these markets that Cereal Partners Worldwide had on their radar.

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Nice 'N Easy & Koleston

How we freshened up two brands in a faded category

Nice 'N Easy and Koleston – two P&G hair colour brands – were looking tired in the context of the already dated hair-colour category.

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Tesco

Thinking outside the big box

Tesco is one of the best-known retail brands in the UK. So much so, it’s almost become a symbol for supermarket shopping itself.

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Rusham Park

Lighting, language and where you sit for lunch…all clues to the bigger picture.

P&G's Rusham Park Technical Centre in Egham, UK is home to scientists, technologists and engineers working on the next generation of health and beauty products for P&G.

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