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It’s 2035. What do men see when they look in the mirror?
It’s 2035. What do men see when they look in the mirror?READ MORE
Snackers and their snacks: exploring an Indian love affairREAD MORE
The World of Chocolate
Our future-sensing capacities help us track the ebb and flow of cultural meaning.READ MORE
Head & Shoulders
Even in the quietest category, there’s scope for fresh thinking.
The anti-dandruff category in Mexico may not be the most dynamic space in the world of personal care, but that doesn’t mean a brand as big as Head & Shoulders can afford to stand still.READ MORE
A juicier generation of packaging for Nestlé
We were asked to identify and understand current equities of Juicy Juice packaging visuals.READ MORE
Intercontinental Hotel Group
How we helped hotel guests sleep better
IHG wanted to escape the ‘beige trap’: the way hotel rooms tend to look the same – anonymous, bland and uninspiring.READ MORE
How can a machine express the simplicity and spirituality of tea?
Unilever wanted to launch a tea machine for use at home. It was an exciting idea, but with an in-built tension that needed some semiotic exploration.READ MORE
Cereal Partners Worldwide
What’s for breakfast in France and Italy – and why?
Cereal is the breakfast food of choice in many countries – but less so in France and Italy. And it was precisely these markets that Cereal Partners Worldwide had on their radar.READ MORE
Nice 'N Easy & Koleston
How we freshened up two brands in a faded category
Nice 'N Easy and Koleston – two P&G hair colour brands – were looking tired in the context of the already dated hair-colour category.READ MORE
Thinking outside the big box
Tesco is one of the best-known retail brands in the UK. So much so, it’s almost become a symbol for supermarket shopping itself.READ MORE
Lighting, language and where you sit for lunch…all clues to the bigger picture.
P&G's Rusham Park Technical Centre in Egham, UK is home to scientists, technologists and engineers working on the next generation of health and beauty products for P&G.READ MORE