Stephen delivers ahead of the curve, strategic insight on brand and category evolution through the application of semiotic and cultural analysis.
He has worked in a range of developed and developing markets for clients including Procter & Gamble, SAB Miller, Coca Cola, Kraft Foods and Castrol. He also enjoys working in collaboration with other consumer research companies, trend forecasters, marketing consultancies and creative agencies including the Faith Popcorn BrainReserve, Strawberry Frog, BBDO and the Future Foundation, providing semiotic input to brand and communication development projects.
Recent projects he has been involved include work on the meaning of refreshment, exploring the future of technology, and understanding 'what skin means' and its' importance for men for an international male grooming brand.