WINNER:
UK Market Research Society 2006, Research Excellence and
Effectiveness Award
BEST PAPER
Katja
Maggio-Muller
Procter & Gamble
Malcolm Evans
Space Doctors
Culture,
Communications and Business:
The Power of Advanced Semiotics
UK
Market Research Society 2006, Research Excellence and Effectiveness Award
BEST PAPER
Since 2001 Space Doctors have worked with Procter & Gamble to evolve a substantial semiotic capability within the P&G organisation. Our paper tracks this continuing relationship - from delivering fresh consumer insight through numerous projects across diverse categories and geographies towards realising a visionary new dimension of organisational learning and understanding.
Here’s
what the judges said :
The paper demonstrated the immense value derived from a trusting,
visionary, long-term partnership between a specialist agency and one of
the world's leading multi-nationals. It outlined five years of development
of semiotics to provide widespread application across large areas of the
business. With concrete deliverables and measurable results, semiotics
now influences how the whole organisation thinks and acts. The client
company should be applauded for sharing the learning.
Click
HERE to read the full paper
Contact
Catherine Topham Telephone +44 1273 320985 or Email
