Creating Meaningful Futures

Cultural & Semiotic Insight, Strategy & Activation

Space Doctors specialises in cultural and semiotic insight for strategy and activation.

We are experts in helping organisations and brands connect more deeply with culture so they become more meaningful, relevant and impactful.

We inspire and shape how brands show up in the world by using insights unearthed through semiotics, cultural analysis, ethnography, trends, design and consumer research.

We help solve the toughest questions through thoughtful, provocative conversations that challenge standard ways of thinking, opening up possibility and paths forward.

We help you to…

Build Stronger BrandsAnticipate the FutureActivate with Impact

Break out of category or industry clichés to find powerful new ways for your brand to connect with culture.

Develop: Strategies to build cultural relevance – brand purpose, positioning, vision, brand character • More meaningful brand stories – go beyond cliché, revitalize generic benefits, create cultural change • Distinctive assets (identification, creation & measurement)

Understand emerging culture to anticipate the future – and imagine what this means for your business, brand or category.

Harness: Deep cultural understanding that helps frame possible futures • Cultural frameworks for strategic decision making • Future opportunities & innovation white space • Culturally sensitive concept creation and development • Prototyping and speculative design

Amplify your brand by building meaningful and impactful activations that cut through the noise.

Optimise: Brand experiences – service, experience design, customer journeys • Activation strategies • New language, visual style & sensory signature • New content creation • Conceptual design – products, pack, environments • Creative briefs and communication guidelines

Interested in learning more? Contact us or subscribe to our newsletter for our quarterly cultural digest.

Introducing Cymbol, the world’s first Live Semiotics™ platform.

It allows us to gain a contextual, ethnographic understanding of human experiences globally, access expert communities and influencers, get rapid feedback on cultural phenomena, track long-term evolution of cultural spaces, and co-create and validate concepts with leading-edge, culturally-engaged panels.

Find out more about Cymbol

Our Latest Thinking

   Twitter

Lush decided to go 'social-media free' last week. Meanwhile at KFC...

Festify turns your Spotify data into your dream festival line up, or alternatively gives a platform to your guilty pleasure listening. Either way, potentially dull metrics become an imagined immersive event that you'd pay through the nose to attend... https://t.co/Yh3OYI2x7M

Was our pleasure to complete this year’s ‘Semiotics: A User’s Guide to Seeing Differently’ training in participation with @epicpeople_org – the global community of ethnographers in business. Thanks to our 2019 participants for their brilliant involvement!

   Instagram