Creating Meaningful Futures

Cultural & Semiotic Insight, Strategy & Activation

Space Doctors specialises in cultural and semiotic insight for strategy and activation.

We are experts in helping organisations and brands connect more deeply with culture so they become more meaningful, relevant and impactful.

We inspire and shape how brands show up in the world by using insights unearthed through semiotics, cultural analysis, ethnography, trends, design and consumer research.

We help solve the toughest questions through thoughtful, provocative conversations that challenge standard ways of thinking, opening up possibility and paths forward.

We help you to…

Build Stronger BrandsAnticipate the FutureActivate with Impact

Break out of category or industry clichés to find powerful new ways for your brand to connect with culture.

Develop: Strategies to build cultural relevance – brand purpose, positioning, vision, brand character • More meaningful brand stories – go beyond cliché, revitalize generic benefits, create cultural change • Distinctive assets (identification, creation & measurement)

Understand emerging culture to anticipate the future – and imagine what this means for your business, brand or category.

Harness: Deep cultural understanding that helps frame possible futures • Cultural frameworks for strategic decision making • Future opportunities & innovation white space • Culturally sensitive concept creation and development • Prototyping and speculative design

Amplify your brand by building meaningful and impactful activations that cut through the noise.

Optimise: Brand experiences – service, experience design, customer journeys • Activation strategies • New language, visual style & sensory signature • New content creation • Conceptual design – products, pack, environments • Creative briefs and communication guidelines

Introducing Cymbol, the world’s first Live Semiotics™ platform.

It allows us to gain a contextual, ethnographic understanding of human experiences globally, access expert communities and influencers, get rapid feedback on cultural phenomena, track long-term evolution of cultural spaces, and co-create and validate concepts with leading-edge, culturally-engaged panels.

Find out more about Cymbol

Our Latest Thinking

   Twitter

Do we want marketing to be underpinned by a commitment to a better society or are we sticking with the old paradigm of “people like it, so it must be good”?

We're feeling inspired by brands that help us to practise sustainable behaviours, love after we've bought the clothes themselves https://t.co/z7beikhb6k

“We need to put the past to rest and stimulate the development of a platform that is relevant for today’s fashion industry (and) focus on creating tools and platforms in order to support and prepare the industry for the future.” https://t.co/mmP2F7lAC4

   Instagram