Latest Thinking

We’re passionate in our exploration of meaning and change, across global cultures and any category you could think of. Here are just some of the topics we’re currently working on…

Society

Freelancers and Third Spaces: How They’re Changing Work for Everyone

The kind of workplace that WeWork has had a huge hand in creating – one…

Entertainment, Europe

Milk in first or last? Grayson Perry’s divided Britain

These were some of the questions Grayson Perry asked to the audience during his brilliantly…

Financial, Technology

The Changing Meaning of Financial Management

There’s something about money that feels inherently complicated. So simple in its transactional nature, yet…

Alcohol, Asia, Japan

From Nara to Now: Translating Sake Outside of Japan

What do you do when you know you have a good product but face cultural…

China, Health, Pharmaceutical

When science isn’t enough

Foreign health brands entering the Chinese market have a lot to be excited about. Gaps…

Health, Pharmaceutical

Millennial Health

In the past, herbal pills came in flowery or bland packaging that used green or…